Symptoms of dry eye can vary greatly from one person to the next, often fluctuating throughout the day, and may include itching, irritation, sensitivity to light, blurred vision and dryness.

Dry eye can be exacerbated by environmental factors such as allergens and influenced by hormonal changes due to aging and menopause, thyroid problems, vitamin deficiencies, rheumatoid arthritis, lupus and Sjogren's syndrome.

Artificial tears provide temporary relief of dry eye symptoms and are a foundation treatment for chronic dry eye. Now, a next generation artificial tear is available over the counter that works in two ways-on and below the surface of the eye to provide long-lasting relief of dry eye symptoms.

"Optive™ Lubricant Eye Drops provides lubrication and hydration to both the tear film and at the cellular level, bringing dry eye sufferers the latest in artificial tear technology," said David Hardten, M.D., Director of External Disease, Minnesota Eye Consultants and Adjunct Associate Professor of Ophthalmology, University of Minnesota.

While most artificial tears only provide moisture to the tear film, the advanced formulation of Optive™ protects cells from excessive salt levels, which can trigger dry eye, providing long-lasting relief from dry eye symptoms.

Dr. Hardten adds that, "Mild or episodic dry eye can progress to a chronic condition, so anyone using artificial tears three or more times a day should see an eye care professional who can properly diagnose chronic dry eye and may recommend additional prescription therapies."