One industry that rues the day that the internet reared its ugly head is the print industry, and especially over the last five years or so. Internet advertising is now big business, and it is an indication of that fact that most leading newspapers and magazines now have online versions.

Yet an interesting fact is that one segment of advertising through print has not suffered and even prospered in the last five years is people who advertise colon cleaning services or remedies. When you ask yourself the question” Why should that be?”, then you begin to understand the intricacies of the advertising executive’s brain.

They know that most people that need to have their colon cleaned but haven’t realized it yet spend a lot of time in the toilet. They are there because they are either suffering from chronic constipation or diarrhea. Experience and statistics have taught these shrewd advertisers that the moment of revelation comes to these poor people when they are crouched up, lonely and alone, in the toilet, usually in the middle of the night.

When that moment comes, and the realization that by cleaning their colon, signals the beginning of a fresh start and a healthier diet, then they will bless the moment they found that advertisement. And in an advertising executive’s office another bell will ring.